Boutique B2B consultancy

Performance marketing and partner growth, engineered.

We help digital businesses across Latin America scale paid acquisition, build affiliate ecosystems, and unlock measurable growth through advanced analytics and marketing technology.

Services

Three disciplines, one operating system for growth.

Each engagement combines media strategy, partner programs, and measurement infrastructure — delivered by senior operators, not handed off to junior teams.

01

Performance Media Advisory

Paid media strategy across Meta, Google, TikTok and programmatic. Campaign architecture, creative testing frameworks, conversion tracking implementation (server-side, CAPI, GTM server containers), bid optimization and attribution modeling.

02

Affiliate Program Management

End-to-end affiliate operations for corporate clients: partner recruiting and vetting, commission structure design (CPA, RevShare, hybrid), tracking infrastructure, fraud monitoring, payout reconciliation, performance reporting.

03

Growth & Analytics Consulting

User acquisition funnel design, retention and lifecycle strategy, martech stack architecture, data warehousing for marketing decisions, executive-level growth advisory.

Approach

A method built for accountability.

  1. I

    Diagnose

    We audit your acquisition, attribution, and partner economics to surface what's actually limiting growth.

  2. II

    Architect

    We design the measurement, channel mix, and operating model before a single dollar of incremental budget moves.

  3. III

    Execute

    Senior operators run the work — media, partners, tracking — with weekly accountability against agreed KPIs.

  4. IV

    Iterate

    We compound learnings into the data layer so every cycle gets cheaper, faster, and more predictable.

Why OPM

The work is done by the people who designed it.

Senior operators, not account managers

Every engagement is led by a partner with 8+ years of operational experience in performance marketing, affiliate, or growth.

LATAM-native expertise

Deep market knowledge across Spanish-speaking Latin American markets — from media buying nuances to local partner ecosystems.

Data infrastructure first

We build the measurement before we spend the budget. Server-side tracking, attribution, and warehousing come before campaign launch.

Industries

Where we work.

We partner with mid-to-large digital businesses operating in regulated, performance-sensitive verticals.

  • 01Digital entertainment & online platforms
  • 02Fintech & financial services
  • 03Subscription & SaaS
  • 04E-commerce & marketplaces

Considering a performance or partner program review?

We take on a limited number of engagements each quarter. Tell us about your business.

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